Our Team

Acting in a sustainable way is not enough , we also need to create excellent products that correspond to our consumer needs and
that offer a superior performance .For that, we need an exceptional team .We are a group of professionals,dedicated to solving a problem about our waters and to
transform an invasive seaweed species into something positive for the health of plants,humans and animals.We would appreciate if you joined us in our adventure to
enhance our environment our land and our oceans.




Bret Wiegand


Chris Pratley


Alex graduated from University of Minnesota and started his career in Industrial and Pharmaceutical
chemical sales at Mitsubishi Int’l Corp. After completion of an MBA at Middlebury Institute of International Studies in Monterey, CA, he managed

computer software R&D, testing and product management teams at Borland and Oracle. He started his own high-tech company which he

grew to 160 people before selling it and migrating to New Zealand. He founded Waikaitu in 2012 to turn NZ marine invasive species problems

into economic opportunities.

Norman Phillips

R&D and Board Advisor

Norman graduated with a BSc Hons in Chemistry and a PhD in Natural Product
Synthesis from University of WALES. Norman worked as a Research Chemist for a major UK Chemical company and subsequently in sales and marketing roles within
the industry before becoming a General Manager/ Managing Director/ CEO of a number of companies. Norman moved with his family to NELSON in 2004 initially to
manage NEW ZEALAND Hops and Extracts and later Lallemand NZ. Norman works with WAIKAITU on special projects that utilize his technical, commercial and
strategic skills and experience.

Bret’s career has spanned working with a number

of organizations in various sectors from transport

to chemicals throughout EUROPE, including

leading the UK IT division of a global investment

bank. Since moving to NEW ZEALAND he has

consulted with a variety of agricultural

businesses, from start-up irrigation companies

to a leading agricultural machine service

company in the South Island.

Maria Ivanova

Design and Marketing Director

Maria graduated

with Communication Design Diploma from MUNICH University Of Applied Sciences. She was Art Director, working for Indochine Media in

Chris is a 40-year veteran in the NZ agricultural chemical industry. After graduating from LINCOLN
University, Chris worked for the United Nations in agricultural aid projects. He returned to NEW ZEALAND to work in international agribusiness

sales and marketing.

Chris has owned and expanded a South Island horticultural supply company and maintains close
relationships with a wide range of colleagues in both the manufacturing and distribution sectors of the NZ plant protection industry.

Mission and Vision

No compromises when it comes to safety, purity, nutrition and quality

of our products. Our mission is to improve plant , human and animal

nutrition and health through the use of one of the most complete

vegetarian storehouses of nutrients, antioxidants and omega 3 oils –

brown seaweed. Our name exemplifies our values. The Maori words

that make up our name mean: Wai – Water, Kai – Food and Tu –

To Anchor ourselves, to take a stand. We are committed to

producing pure, clean, delicious food and effective pharmaceutical

and soil nutrition ingredients.

For more informations, see Alex interview at:


We are working on being 100% Organic

in our harvesting and production methods .

Everything is examined ,from preservation

during transport, and production, to eliminate

or significantly reduce the presence of chemical

contaminants in our food and pharmaceutical ingredients.

We follow the principles for the planet

preservation and we focus on

using resources in a sustainable way.

We reuse packaging such as the

mass of 1000 ilos bags and

Soils Nutrition containers

as much as possible .

We respect our environment,

our employees and our customers .

We provide highest quality

products at a fair price.

We harvest only the invasive

species non native to New Zealand

waters in order to restore the balance

of our marine ecosystem.

Our name exemplifies our values.

The Maori words that make

up our name mean:
Wai – Water,

Kai – Food and Tu – To Anchor ourselves,

to take a stand.

We are committed to producing pure,

clean, delicious food and effective

pharmaceutical and soil nutrition ingredients.

For more information, please see Alex’s interview at AsktheQ.


Undaria Pinnatifida (Wakame) is an invasive species
in New Zealand.

It came in our country in the ballast water of cargo ships and it has spread

throughout the coastal waters.

We collect this seaweed only from mussel farms which are man made

structures and not from natural surfaces .Undaria colonizes all hard

surfaces, displacing native seaweed and altering the ecological

balance in marine environment. For mussel farmers, the Undaria

causes many issues by displacing and chocking mussels,

reducing harvesting productivity and increasing fuel usage and

maintenance costs.

By supporting our company through your purchase of our products, you are

helping us to reduce the impactof this seaweed on our environment and way

of life .We fully comply with conditions of our Harvesting Permit under the

Biosecurity act. To reduce the impact on the environment we never return

any Undaria back to the ocean and handle it in such a way that it is

rendered non-viable and kept out of our waterways.

Certification and Independant Testing.

At Waikaitu, we believe in third party, Independant testing, verification and licensing. Our customers need to know where their product came from, its composition and quality as well as its organic status. They want to be sure that the products we sell are sustainable and ecologically responsible. We believe that rigorous third party testing is the best way to assure our customers of our commitment to quality and sustainability.

BioGro Input into Organic

Farming Operations Certification

Seaweeds Harvester Autorized by the Ministry


for Primary Industries

Waikaitu has achieved certified status for its

garden booster and NZBioActive Seaweed

Fertilizers Number5467.


The Undaria Pinnatifida is an invasive species in New Zealand.Waikaitu has

applied for and received a licence to responsibly harvest this seaweed

from our waters.


Products Safety Testing -

Heavy Metals

Product Safety Testing

Aminoalcools and QACs

Waikaitu products are tested for heavy metals by Eurofins New Zealand .Eurofins

New Zealand provide laboratory testing services to the Food, Pharmaceutical,

Environmental and Agricultural/Horticultural industries.

Waikaitu tests their products for Amino Alcohols and Quaternary Amonia

Compounds at Asure Quality Global experts in Food Safety and Quality

in over 40 countries worldwide, to assure the safety and quality of food

produced for millions of people.


If you are interested in our products or by our company

send an email to


We are looking for distributors worldwide.

Waikaitu Ltd


28,Oxford Street, Richmond, Nelson 7020

New Zealand



Soils and Plants Nutrition:

303,Aporo Road,Tasman,Nelson 7173

New Zealand

Telephone:+64(0)3 970-0302